मालवीय राष्ट्रीय प्रौद्योगिकी संस्थान जयपुर (राष्ट्रीय महत्व का संस्थान)
Malaviya National Institute of Technology Jaipur (An Institute of National Importance)
Department of Management Studies

32

Journal Publications

19

Conference Publications

9

PhD Research Supervised

2

Awards & Honours

Qualifications
  • Ph.D.(Marketing) from DoMS, Indian Institute of Technology Roorkee(2015)
    MBA(Marketing) from Madan Mohan Malviya University of Tech, Gorakhpur(2008)
    B.Sc.(Maths) from MJP Rohilkhand University Bareily(2006)
    Sr. Secondary(PCM) from Jawahar Navodaya Vidyalaya Bijnor(2003)
    Secondary(Science) from Jawahar Navodaya Vidyalaya Bijnor(2001)
Research Interests

Business to Business Marketing, Sustainable Consumption Behavior, Value co-creation, Sustainable Supply Chain.

Brief Research Profile

Working in the area of Sustainable development: Sustainable supply chain; sustainable consumer behavior, sustainability marketing strategies, Value co-creation

Professional Background
  • Assistant Professor at Malaviya National Institute of Technology Jaipur [06 May 2016 - Present].
    Assistant Professor at FORE School of Management [06 July 2015 - 05 May 2016].
    Teaching Associate at ICFAI Academy Hyderabad [01 August 2008 - 30 April 2010].

  • Marketing Management-I (21BMT503) , 2022-2023 (Odd Semester).
  • Services Marketing (21BMT825) , 2022-2023 (Odd Semester).
  • Consumer Behavior (21BMT813) , 2022-2023 (Odd Semester).
  • Marketing Management-II, 2021-2022 (Even Semester).
  • Services Marketing, 2021-2022 (Even Semester).
  • Marketing Management-I, 2021-2022 (Odd Semester).
  • Consumer Behavior, 2021-2022 (Odd Semester).
  • Integrated Marketing Communication, 2021-2022 (Odd Semester).
  • Business to Business Marketing, 2020-2021 (Even Semester).
  • Business Environment, 2019-2020 (Odd Semester).

    2022
  • R Nagariya, D Kumar, I Kumar, "Prioritization of Sustainability Criteria of Service Only Supply Chain: A Case Study of Indian Hospitals" , Lecture Notes in Mechanical Engineering Volume :00 / 279 - 291 / 2022
  • Monika Sheoran, Divesh Kumar, "Conceptualisation of Sustainable Consumer Behaviour: Converging the Theory of Planned Behaviour and Consumption Cycle" , Qualitative Research in Organizations and Management Volume :17 / 103-135 / 2022 DOI: https://doi.org/10.1108/QROM-05-2020-1940
  • Nagariya Ramji, Kumar Divesh, Kumar Ishwar, "Sustainable service supply chain management: From a systematic literature review to a conceptual framework for performance evaluation of service only supply chain" , Benchmarking An International Journal Volume :29 / 1332-1361 / 2022 DOI: https://doi.org/10.1108/BIJ-01-2021-0040
  • Ramji Nagariya, Divesh Kumar, Ishwar Kumar, "Sustainability evaluation of service supply chains: a case study of an Indian hospital" , International Journal of Productivity and Performance Management Volume :71 / 2865-2892 / 2022 DOI: https://doi.org/10.1108/IJPPM-05-2020-0237
  • Monika Sheoran, Divesh Kumar, "Benchmarking the Barriers of Sustainable Consumer Behaviour" , Social Responsibility Journal Volume :18 / 19-42 / 2022 DOI: https://doi.org/10.1108/SRJ-05-2020-0203
  • 2021
  • Ramji Nagariya, Divesh Ku.ar, Ishwar Kumar, "Enablers to Implement Sustainable Practices in Service Only Supply Chain: A Case of an Indian Hospital" , Business Process Management Journal Volume :27 / 1463-1495 / 2021 DOI: https://doi.org/10.1108/BPMJ-10-2020-0469
  • D Mahapatra, R Katiyar, R Parida, D Kumar, "A Fuzzy Multi-criteria Approach for Evaluating the Contribution of Freight Transportation towards India’s Nationally Determined Contributions (NDC)" , International Journal of Production Research Volume :59 / 2857-2884 / 2021 DOI: https://doi.org/10.1080/00207543.2020.1743891
  • Divesh Kumar, Monika Sheoran, "Identification of Facilitators of Sustainability Innovation Adoption by Hoteliers of India" , International Journal of Tourism Cities Volume :07 / 92-118 / 2021 DOI: https://doi.org/10.1108/IJTC-02-2020-0027
  • Ramji Nagariya, Divesh Kumar, Ishwar Kumar, "Service Supply chain- From bibliometrics analysis to content analysis, current research trends, and future research directions" , Benchmarking: An International Journal Volume :28 / 333-369 / 2021 DOI: https://doi.org/10.1108/BIJ-04-2020-0137
  • Payal Phulwani, Divesh Kumar, Praveen Goyal, "From Systematic Literature Review to a Conceptual Framework for Consumer Disposal Behavior with Respect to Personal Communication Devices" , Journal of Consumer Behaviour Volume :20 / 1353-1370 / 2021 DOI: https://doi.org/10.1002/cb.1940
  • Sneha Pandey, Divesh Kumar, "From a literature review to a conceptual framework for customer-to-customer value co-creation" , Contemporary Management Research Volume :17 / 189-221 / 2021 DOI: doi:10.7903/cmr.20663
  • 2020
  • S. KUmar, S. George, D. Kumar, R. Sureka, "A Bibliometric History of the Journal of Promotion Management (1992-2019)" , Journal of Promotion Management Volume :26 / 97-120 / 2020 DOI: https://doi.org/10.1080/10496491.2019.1685622
  • Praveen Goyal, Divesh Kumar, Vinod Kumar, "Multi criteria decision analysis (MCDA) and sustainability: A literature review" , International Journal of the Analytic Hierarchy Process Volume :12 / 00-00 / 2020 DOI: https://doi.org/10.13033/ijahp.v12i3.720
  • Monika Sheoran, Divesh Kumar, "Role of Environmental Concerns on the Startups Networking: A Study of Indian Startups" , International Journal of Mathematical, Engineering and Management Sciences Volume :05 / 1300-1311 / 2020 DOI: https://doi.org/10.33889/IJMEMS.2020.5.6.096
  • Riju Jakhar, Deepak Verma, APS Rathore, Divesh Kumar,, "Prioritization of Dimensions of Visual Merchandising for Apparel Retailers using Fuzzy AHP" , benchmarking An International Journal Volume :27 / 2759-2784 / 2020 DOI: https://doi.org/10.1108/BIJ-11-2019-0497
  • Phulwani Payal, Kumar Divesh, Goyal Praveen, "A Systematic Literature Review and Bibliometric Analysis of Recycling Behaviour" , Journal of Global Marketing Volume :33 / 354-376 / 2020 DOI: https://doi.org/10.1080/08911762.2020.1765444
  • Sheoran Monika, Kumar Divesh, "Modelling the Enablers of Sustainable Consumer Behaviour Towards Electronic Products" , Journal of Modelling in Management Volume :15 / 1543-1565 / 2020 DOI: https://doi.org/10.1108/JM2-12-2018-0205
  • Sneha Pandey, Divesh Kumar, "Customer-to-customer value co-creation in different service settings" , Qualitative Market Research Volume :23 / 123-143 / 2020 DOI: https://doi.org/10.1108/QMR-09-2018-0106
  • Vinod Kumar, Praveen Goyal, Divesh Kumar, "Enhancing Public Engagement for Green Diwali: An Initiative of Centre for Sustainability, Growth and Development" , International Journal of Social Ecology and Sustainable Development Volume :11 / 01-12 / 2020 DOI: 10.4018/IJSESD.2020100102
  • 2019
  • Divesh Kumar, "Buyer Supplier Relationship Selection for Sustainable Supply Chain: A case of Indian Automobile Industry" , International Journal of the Analytic Hierarchy Process Volume :11 / 215227 / 2019 DOI: 10.13033/ijahp.v11i2.605
  • Divesh Kumar, Praveen Goyal, Vinod Kumar, "Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach" , Scientific Annals of Economics and Business Volume :00 / 00-00 / 2019 DOI: 10.47743/saeb-2019-0009
  • Divesh Kumar, Praveen Goyal, Vinod Kumar, "Modeling and classification of enablers of CSR in Indian firms" , Journal of Modelling in Management Volume :14 / 456-475 / 2019 DOI: 10.1108/JM2-07-2018-0100
  • 2018
  • SK Mangla, S Luthra, N Rich, D Kumar, NP Rana, YK Dwivedi, "Enablers to implement sustainable initiatives in agri-food supply chains" , International Journal of Production Economics Volume :203 / 379-393 / 2018 DOI: 10.1016/j.ijpe.2018.07.012
  • Sheoran, M., Kumar, D., Kumar, V., Verma, D., "Understanding the Trends of Marketing Research and Its Future Directions: A Citation Analysis " , The Bottom Line Volume :31(3-4) / 191-207 / 2018 DOI: 10.1108/BL-04-2018-0022
  • 2017
  • Divesh Kumar and Zillur Rahman, "Analyzing Enablers of Sustainable Supply Chain: ISM and Fuzzy AHP Approach" , Journal of Modelling in Mnaagement Volume :12 / 498-524 / 2017 DOI: 10.1108/JM2-02-2016-0013
  • Praveen Goyal, Divesh Kumar, "Modelling the CSR barriers in manufacturing industries" , Benchmarking: An International Journal Volume :24 / 1871-1890 / 2017 DOI: 10.1108/BIJ-09-2015-0088
  • Amit Agrawal, Divesh Kumar and Zillur Rahman, "An ISM approach for modelling the enablers of sustainability in market-oriented firms" , International Journal of Business Excellence Volume :12 / 23-45 / 2017 DOI: 10.1504/IJBEX.2017.083331
  • Divesh Kumar and C.P. Garg, "Evaluating sustainable supply chain indicators using Fuzzy AHP: Case of Indian automotive industry" , Benchmarking: An International Journal Volume :24 / 1742-1766 / 2017 DOI: 10.1108/BIJ-11-2015-0111
  • Divesh Kumar, Zillur Rahman and Felix T. S. Chan, "A Fuzzy AHP and Fuzzy Multi-Objective Linear Programming Model for Order Allocation in a Sustainable Supply Chain: A Case Study" , International Journal of Computer Integrated Manufacturing Volume :30 / 535-551 / 2017 DOI: 10.1080/0951192X.2016.1145813
  • 2016
  • Divesh Kumar and Zillur Rahman, "Buyer supplier relationship and supply chain sustainability: empirical study of Indian automobile industry" , Journal of Cleaner Production Volume :131 / 836-848 / 2016 DOI: 10.1016/j.jclepro.2016.04.007
  • 2015
  • Divesh Kumar and Zillur Rahman, "Sustainability adoption through buyer supplier relationship across supply chain: A literature review and conceptual framework" , International Strategic Management Review Volume :3 / 110-127 / 2015 DOI: 10.1016/j.ism.2015.04.002
  • 2013
  • Divesh Kumar and Zillur Rahman, "Modelling relationship marketing strategies for sustainability adoption " , International Journal of Intercultural Information Management Volume :3 / 277-291 / 2013 DOI: https://doi.org/10.1504/IJIIM.2013.059971

    2020
  • Sneha Pandey, Divesh Kumar, "Scale Development for Customer to Customer Value Co-Creation Among Backpapers" , 14th International Conference: COnvergence 2020 by :IFIM at Banglore, India / / 2020
  • 2019
  • Nagariya, R., and D. Kumar, "Bibliometric Analysis of Service Supply Chain" , POMS International Conference by :Proceedings of Supply Chain in the New Environment of Industry at India / / 2019
  • DIvesh Kumar Monika Sheoran Sneha Pandey, "Modelling the Enablers of Sustainable Value Co-Creation at Tourist Destinations" , IISES International Academic Conference, London by :IISES at University of London / / 2019
  • 2018
  • Divesh Kumar and Deepak Verma, "E-Learning Service Quality Dimensions: A Study of Indian Students" , Fourteenth International Conference on eLearning for Knowledge-Based Society by :IJCIM at Bangkok / / 2018
  • Monika Sheoran and Divesh Kumar, "Marketing Strategies of Tata Tiago : A Turn Around for Tata Motors" , 1st PANIITIMC, IIT Roorkee by :IIT Roorkee at Roorkee / / 2018
  • Monika Sheoran and Divesh Kumar, "Role of Environmental Concerns on the Startups Netwroking: A Study of Indian Startups" , 6th Pan IIM World Mangement Conference by :IIM Banglore at Banglore / / 2018
  • Sneha Pandey and Divesh Kumar, "Social Construction of Value Through Customer-to-Customer Interaction" , COSMAR by :IISC Banglore at Bangalore / / 2018
  • 2017
  • Divesh Kumar, Praveen Goyal, "Fuzzy AHP Model to Prioritize Barriers of CSR Implementation in Indian Service Industry" , Joint Indo-German Conference on Sustainable Engineering by :Birla Institute of Technology and Science Pilani at Pilani / / 2017
  • Divesh Kumar, Sachin Mangla, Yogesh Kumar, "Information Technology Driven Factors in Sustainable Food Supply Chain Management" , 4th Agro Supply Chain Conference (ASCC) by :UPES at Dehradun / / 2017
  • 2015
  • Amit Agrawal, Divesh Kumar, and Zillur Rahman, "Co-Creation Not Everyone’s Cup of Tea: An Exploratory Investigation" , 6th IIMA Conference on Marketing in Emerging Markets by :Indian Institute of Management, Ahemedabad at Ahemedabad / / 2015
  • Divesh Kumar and Sachin Kumar Mangla, "Modelling the Enablers of Agro Supply Chain" , FIOC 2015 by :FORE School of Management at New Delhi / / 2015
  • 2014
  • Arun Kumar Kaushik, Divesh Kumar, and Zillur Rahman, "An Empirical Study of SSTs Adoption in Organized Retail Store" , International Conference on Research and Sustainable Business 2014 by : IIT Roorkee at Roorkee, India / / 2014
  • Divesh Kumar, and Zillur Rahman, "Modelling the Barriers of Sustainable Supply Chain" , 7th ICCB and GLOGIF 14 by :Curtin University and Global Flexible System Management at Singapore / / 2014
  • 2013
  • Divesh Kumar and Zillur Rahman, "Modelling Relationship Marketing Strategies for Sustainable Supply Chain" , ICOMB2013 by :Malviya National Institute of Technology, Jaipur at Jaipur / / 2013
  • 2012
  • Divesh Kumar, Zillur Rahman and Rajesh Katiyar, "Sustainability Adoption Through Relationship Marketing Across Supply Chain" , Conference on Research and Sustainable Business by :Department of Management Studies, IIT Roorkee at Roorkee, India / / 2012
  • Amit Agrawal, Divesh Kumar and Zillur Rahman, "Modelling Market Oriented Sustainability Strategies for Competitive Advantages" , MARCON2012 by :Indian Institute of Management, Calcutta at Kolkatta / / 2012
  • Divesh Kumar, Zillu Rahman, and Praveen Goyal, "Sustainability Adoption Through E Learning" , The Eight International Conference on E-Learning, M Learning and U Learning by :Assumption University, Bangkok at Bangkok, Thailand / / 2012
  • 2011
  • Divesh Kumar, Zillur Rahman, Praveen Goyal, "Green Marketing Mix: Rethinking Competitive Advantage During Climate Change" , The First International Congress of Interdisciplinary Research and Development by :Assumption University, Bangkok, Thailand at Bangkok, Thailand / / 2011
  • Divesh Kumar and Zillur Rahman, "Marketing Responsibility to Promote Sustainability in Supply Chain" , Conference on Excellence in Research and Education by :Indian Institute of Management, Indore at Indore / / 2011

  • Text Book, "Integrated Marketing Communication in Digital Age" ISBN:ISBN-13, 978-XXXXXXXXX published by - Wiley India Year: 2022 authors- Zillur Rahman, Divesh Kumar, Varisha Rehman

  • Book Chapter, "Service only supply chain: sustainable practices for achieving higher performance and sustainable development goals" ISBN:10.4018/978-1-7998-8426-2.ch01 published by - IGI Global Year: 2021 authors- R. Nagariya, D. Kumar, I. Kumar, B.S. Patel
  • Book Chapter, "Prioritization of Sustainability Criteria of Service Only Supply Chain: A Case Study of Indian Hospitals" ISBN:10.1007/978-981-16-5281-3_26 published by - Recent Advances in Industrial Production, Springer Year: 2022 authors- R Nagariya, D Kumar, I Kumar
  • Book Chapter, "The Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review" ISBN:9783031149603 published by - Springer International Publishing Year: 2022 authors- Deepak Verma Satish Kumar Divesh Kumar

Journal Name Publisher Role Duration
Management of Environmental QualityEmerlad PublishingGuest Editor01-11-2021 - Present
Journal of Comparative ManagementInderscienceEditorial Review Board Member09-06-2021 - Present

  • International level Short Term Course on Research School 2022 at DMS MNIT Jaipur, Jaipur, India from 23-07-2022 to 07-08-2022
  • International level Conference on ICIEM 2021 at Malaviya National Institute of Technology Jaipur, Jaipur, India from 17-12-2021 to 19-12-2021
  • National level Short Term Course on The Challenges in Strengthening the Clean Technology Entrepreneurship (DST Govt of India) at MNIT Jaipur, Jaipur, India from 25-01-2021 to 05-02-2021
  • National level Workshop on Managing Students’ Behavioral Engagement in Virtual/Online Classrooms at MNIT Jaipur, Online, India from 23-09-2020 to 27-09-2020
  • National level Short Term Course on Research School 2019 at MNIT Jaipur, Jaipur, India from 23-11-2019 to 27-11-2019
  • National level Workshop on Industry 4.0 (AICTE ATAL) at Malaviya National Institute of Technology Jaipur, Jaipur, India from 22-04-2019 to 26-05-2019
  • International level Conference on Doctoral Conclave 2019 at MNIT , Jaipur, India from 08-03-2019 to 09-03-2019
  • National level Short Term Course on Research School 2018 at MNIT , Jaipur, India from 12-10-2018 to 16-10-2018
  • National level Short Term Course on Winter Research School 2017 at Malaviya National Institute of Technology , Jaipur, India from 09-01-2017 to 14-01-2017
  • National level Short Term Course on Summer Research School 2016 at MNIT Jaipur, Jaipur, India from 01-07-2016 to 06-07-2016

  • Life Time Member of AIMS International
  • Life Time Memberr of I-Xplore Journal Consortium
  • Editorial Board Member of Journal of Comparative Management
  • International Member of American Psychological Association

  • Prashanth M (2021RBM9044) on Value co-creation Year - 2021 (Ongoing)
  • Saloni Gupta (2021RBM9040) on Value co-creation Year - 2021 (Ongoing)
  • Purva Agarwal (2021RBM9043) on Sustainable consumption Year - 2021 (Ongoing)
  • Aman Mathan (2019RBM9501) on Influence of Product Recommendation Systems on Customer Engagement and Customer Perceived Value in E-Retail Year - 2020 (Ongoing)
  • Deepika Sharma (2019RBM9125) on Research Productivity in Indian Academicians Year - 2019 (Ongoing)
  • Payal Phulwani (2018RBM9018) on Consumer Disposal Behavior Towards Personal Communication Devices in India Year - 2018 (Completed)
  • Ramji (2018RBM9102) on Performance Evaluation of Sustainable Service Supply Chain of Hospitals Year - 2018 (Completed)
  • Monika Sheoran (2016RBM9528) on Scale Development and Modelling of Sustainable Consumer Behaviour in Indian Electronics Industry Year - 2017 (Completed)
  • Sneha Pandey (2017RBM9003) on Customer-to-customer Value Co-creation through Customer Engagement in Tourism Industry Year - 2017 (Completed)

Title Total Outlay
(In Lacs)
Duration Funding Agency
Diffusion of Environmental Sustainability Innovations in Hotels of Rajasthan State7.002017-2020Indian Council of Social Science Research (ICSSR)
Impact assessment of DBT program OJAS24.922018-2019Department of Health, Government of Rajasthan

  • Warden (Aurobindo Hostel) in DSW MNIT Jaipur from - 29-07-2022 to Till Date
  • DPGC Convener in DMS MNIT from - 21-07-2022 to Till Date
  • Coordinator Website Development (DMS) in DMS MNIT from - 08-07-2022 to Till Date
  • Coordinator Library (DMS) in DMS MNIT from - 08-07-2022 to 08-08-2022
  • MBA Admission Coordinator in DMS MNIT from - 01-01-2022 to 01-08-2022
  • DSC Convener in DMS MNIT Jaipur from - 31-12-2020 to 31-12-2021
  • Coordinator MBA Admission in DMS MNIT from - 01-10-2019 to 21-12-2020
  • Faculty Coordinator for Mahaprabandhan Parva 2019 in DMS MNIT from - 01-07-2019 to 31-01-2020
  • Co-coordinator, MBA Admission in DMS MNIT from - 06-12-2018 to 30-09-2019
  • Nodal Officer in TEQIP III from - 15-01-2018 to 31-01-2019
  • Program Coordinator MBA II in DMS, MNIT Jaipur from - 19-07-2017 to 08-07-2022
  • Memebr DSC in DMS, MNIT from - 01-07-2017 to 01-07-2018
  • DFB Secretary in DMS MNIT Jaipur from - 01-07-2017 to 21-12-2020
  • Faculty Coordinator in Student Mentorship Program DSW MNIT from - 16-01-2017 to 15-01-2021

  • Emerald IAM South Asian Management Research Fund Award 2012 for Project Proposal on Problems and Prospects of Compost Marketing in Uttarakhand, India given by https://www.emeraldgrouppublishing.com/archived/research/awards/pastrfas_2012.htm Year - 2012
  • UGC JRF for NET given by University Grant Comission Year - 2010

SNo. Type Title Event Place Schedule
1TalkDescriptive StatisticsJoint Teachers Training ProgramLCIT Bilaspur ChattisgarhMar-2022
2TalkStructural Equation ModellingICSSR sposored course on research methodology for Ph.D. scholarsBITS PilaniFeb-2020
3TalkISM and Fuzzy AHPAICTE sposored short term course on Multicriteria decision makingDCRUST Murthal HaryanaJan-2020
4KeynoteSustainable Development in BusinessThe 14th India-Japan International ConferenceBiyani College JaipurSep-2019
5TalkStructural Equation Modelling approach in researchTEQIP III sposored course on Data Analytics for Engineers and ResearchersSKIT JaipurAug-2019
6TalkWriting a good research paper and different components of qualitative and quantitative researchFaculty Induction and Refresher Program on Research Methodology and Teaching PedagogyBiyani Girls College JaipurJan-2019
7KeynoteElearning among Indian studentsThe Fourteenth International Conference on eLearning for Knowledge-Based SocietySIAM Technology College BangkokMar-2018
8TalkISM, AHP and Fuzzy AHPTEQIP sposored course on Research Methodology for engineers and managersNIT HamirpurFeb-2016

S.No. Category Name of Activity Organization Place Position Schedule
1InternationalInternational conference on Digitization, Innovation and DisruptionGL Bajaj Institute of Management and ResearchGreater NoidaConference Technical Committee MemberSep-2018
2InternationalPan IIT International Mnaagment ConferenceIIT RoorkeeRoorkeeSession ChairDec-2018
3NationalAnnual performance review of PhD scholars (Management)Biyani Girls College JaipurJaipur IndiaExternal ExpertJul-2019
4National Toy HackathonAICTEDelhiEvaluatorJan-2021
5InternationalGlobal Hospitality and Tourism Conference on Contemporary Marketing Paradigms NORTH - EASTERN REGIONAL INSTITUTE OF SCIENCE AND TECHNOLOGY, NIRJULI (ARUNACHAL PRADESH)IndiaTechnical Committee MemberJul-2022
6InternationalGlobal Hospitality and Tourism Conference on Contemporary Marketing ParadigmsNORTH - EASTERN REGIONAL INSTITUTE OF SCIENCE AND TECHNOLOGY, NIRJULI (ARUNACHAL PRADESH)IndiaSession ChairJul-2022